Maybe your website has been around for a while. However, there is one thing that has been evading you: getting website traffic. Without traffic, succeeding in your online business venture is next to impossible. You read somewhere that one of the most effective ways to drive traffic to your website is through search engines. This is true. Search engines do help websites get a lot of organic traffic.
To start getting a significant amount of traffic from the search engines, you have to devote a significant amount of time on Search Engine Optimization. To rank on the first page of a search engine like Google, it will take a long time. It could take months and in some cases years. Luckily for you, it is possible to use non-SEO related ways to get more website traffic and build an audience. This article will focus on these ways. First, let’s answer a very crucial question. The question is…
Is All Website Traffic Equal?
Most people want to load their Google analytics page where they track their monthly visits and see a large number of visitors. What they do not realize is that all website traffic is not equal. As a business, you do not need random traffic. You want high-quality traffic. Traffic that is interested in what you have to offer. This is the traffic which will help you get the best Return on Investment (ROI).
Seeing a large number of people checking out your content feels great. However, if that traffic is not targeted, those numbers you are seeing on your analytics screen are just vanity numbers. Having 50 highly targeted visitors is better than having 5000 untargeted visitors. Now, how do you get the targeted visitors? Find out below:
The Best Ways to Get Targeted Visitors Without SEO
1. Use Online Advertising
Online ads can help you generate thousands of new visitors. It involves buying traffic using ads. The ads are usually displayed on a website that works with online advertising programs. The aim is to trigger easy and quick conversions for the brand that is being advertised. This method of traffic generation does have a number of benefits. These include:
- You get to expose your brand to a larger audience.
- Advertising programs have the ability to figure out who might be interested in what you have to offer. This means that getting targeted traffic is made possible.
- With the targeting options offered by advertising programs, a small budget is capable of generating great results.
- You can monitor your results to see whether the online advertising is working.
2. Influencer Marketing
On social media, there are people who have huge numbers of followers. These people follow that individual because they trust and care about what he or she has to say. If these people trust what the influencer has to say, wouldn’t it be a great idea if you could use the influencer to spread awareness about your website?
Influencer marketing is usually about promoting your website or brand via what can be called “word of mouth”. The influencer helps you get the word out. When you work with an influencer, your brand will be exposed to the influencer’s audience. The influencer’s audience will then expose the brand to their own audience. This can help you generate a lot of referral traffic. There are tons of places where you can find influencers. Examples would be Twitter and Instagram.
3. Use Social Media Marketing
More than a third of the world population is using social media. This is why ignoring it would not be such a great idea. If your social media marketing is effective enough, it is capable of generating a tone of website traffic.
Don’t forget, traffic is not equal. Therefore, you need to plan beforehand if you have to get targeted traffic. This is the only way to get the best ROI. Before using social media marketing, figure out who you are trying to target and which social media channel the target person uses the most. For example, if you are targeting the older generation, Snapchat and Instagram will not help as much as Twitter and Facebook would. If you are looking to get a greater exposure to the Business to Business market, using LinkedIn and other professional social networks will offer you the best ROI.
4. Try Email Marketing
For most people, emails are hard to ignore. The average person will check his or her email 15 times every day. This shows you why email marketing can be effective in driving traffic to your website. Before you access someone’s email inbox, you need their permission. Otherwise, you will look like a spammer. No one likes spammers.
The best way to get email addresses is to create an email list. You can use a call to action on your website. If someone came to your website, it means that he or she is interested in what you have to offer. Therefore, the chances of you getting his or her email address are high. If someone leaves their email address on your website without being forced, they will be much more likely to engage with your emails. The last thing you would want is to be sending out emails that no one opens.
Some people may not want to leave their email address unless they know that there is something in it for them. You can promise these people exclusive offers. Maybe, offer to send them an E-book when they signup. After getting the email address, do not abuse it. Keep your promise of respecting the person’s inbox. Keep your emails interesting and offer value. That is the only way to get the target person to be interested in your business and hence increase the chances of converting him or her into a paying client.
5. Use blog Commenting
Another easy and free way you can use to generate website traffic is through blog commenting. This can help you attract a lot of visitors. One thing to keep in mind is that your comments need to have substance in them. No one likes the guy who is always like “Nice article, cheers! https://www.mywebsitelookingfortraffic.com”. If your comments do not contribute anything useful to the discussion, you will look like a spammer.
It is hard to determine when relevant topics are published online manually. However, Google Alerts can help you out. When you set up Google Alerts for the topics you think your target audience might be reading, you will receive an alert every time a new article is published. When you leave an insightful comment on a website where your target audience frequents, you can be sure to get people to visit your website.
6. Guest Blogging
Guest blogging on websites in your own niche will put your brand in front of people who have a high likelihood of being interested in what you have to offer on your own website. When choosing a site to guest post on, be sure to use a website that already has a large number of visitors. This is the only way to get value from the effort you put into creating a great article for the website.
SEO is a great way to generate organic traffic. However, your options for traffic generation do not end with SEO. This article shows you methods you can use to get more people to visit your website without the SEO. The methods have worked for other online businesses. They should work for you too.